Nowadays almost everybody with a good camera can take good pictures. Pictures that are sharp, well exposed and well balanced is not that difficult to achieve anymore as new technologies make it so easy for anybody.
So how can we as professional photographers set ourselves apart? One reason why we are not like others is that we have trained ourselves to think and see differently and approach any of our tasks from another angle as any untrained photographer would.
As we go through the world we always have to keep an open mind. Inspiration can come from all corners. So once you have a message that you can combine with your inspiration you are over halfway there. The rest are technicalities.